Knowledge Base

How to Add a WhatsApp Button with GCLID Tracking to Your Website

This guide will help you add a button to your website that opens a WhatsApp chat. If a gclid parameter is present in the URL (from Google Ads), it will be included in the message text - useful for tracking ad campaign leads

Messaging Limits

Messaging limits are the maximum number of messages you can send to unique WhatsApp user phone numbers, outside of a customer service window, within a moving 24-hour period.

Templates sending changes from August 1, 2025

From August 1, 2025, the procedure for sending templates via WhatsApp Business API has changed. Now all templates are sent together with the ID (only you will see it, your clients will not)

How to improve your Template

How can I create an effective newsletter without risking being blocked? In this article, we’ll share practical recommendations to help you achieve that.

WhatsApp Business API. Message Template Category Guide. July 1, 2025

Discover the key categories of WhatsApp message templates: Marketing, Utility, and Authentication. Learn how each category helps businesses communicate effectively - whether promoting products, providing critical updates, or verifying user identity. Understand the importance of user opt-in for compliant messaging

WhatsApp Business Platform: Current Rates. July 1, 2025

Learn about current WhatsApp Business Platform rates effective July 1, 2025. Find details on message categories, pricing by region, free entry points, and volume discounts for businesses

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