WhatsApp Business API Integration with Everbridge

Integrating WhatsApp Business API with Everbridge allows organizations to automatically deliver incident notifications enriched with real-time data. By mapping WhatsApp message template variables to Everbridge incident fields, critical incident information—such as type, location, severity, or status—can be dynamically inserted into outbound WhatsApp messages.

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This ensures timely, accurate, and highly relevant communication during critical events.

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How the Integration Works

At its core, the integration connects WhatsApp message templates with incident data stored in Everbridge.

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Step 1: Create a WhatsApp Message Template

You start by creating an approved WhatsApp template that includes placeholders, such as {{1}}, {{2}}, and {{3}}.

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Step 2: Map Template Variables in Everbridge

Within Everbridge, each placeholder is linked to a specific incident field (for example, incident name or location).

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Step 3: Automatic Message Population

When an incident is triggered, Everbridge automatically fills in the placeholders with real incident data and sends the WhatsApp notification—no manual editing required.

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What This Means in Practice

With the integration in place:

- WhatsApp alerts are automatically populated with live incident data

- Messages remain consistent, accurate, and up to date

- Manual intervention is eliminated during high-pressure situations

- Recipients receive clear, context-rich notifications instantly

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Example: Incident Alert Message

WhatsApp Template

Incident Alert: {{1}} at {{2}}

Severity: {{3}}

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Everbridge Field Mapping

{{1}} → Incident Name

{{2}} → Location

{{3}} → Severity Level

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Result for Recipients

Recipients receive a personalized WhatsApp alert containing real-time incident details, improving clarity and situational awareness.

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Why This Integration Matters

The integration of WhatsApp Business API with Everbridge represents a major advancement in incident management and communication strategies. By dynamically linking incident data to WhatsApp notifications, organizations gain a new level of precision, speed, and reliability in their alerts.

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This streamlined approach:

- Reduces communication delays

- Minimizes the risk of miscommunication

- Enhances emergency response effectiveness

- Improves operational resilience

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By leveraging the widespread adoption and accessibility of WhatsApp, organizations can rapidly disseminate targeted, actionable information—helping teams make faster, better-informed decisions during critical events.

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