WhatsApp Articles

WhatsApp Business API. Message Template Category Guide. July 1, 2025

Discover the key categories of WhatsApp message templates: Marketing, Utility, and Authentication. Learn how each category helps businesses communicate effectively - whether promoting products, providing critical updates, or verifying user identity. Understand the importance of user opt-in for compliant messaging

WhatsApp Business Platform: Current Rates. July 1, 2025

Learn about current WhatsApp Business Platform rates effective July 1, 2025. Find details on message categories, pricing by region, free entry points, and volume discounts for businesses

Automate Real Estate Sales Processes with WhatsApp

This guide explores how WhatsApp real estate solutions can revolutionize real estate sales automation, focusing on key features such as listing updates, tour scheduling, and buyer qualification

WhatsApp-based loyalty programs: Rewarding Repeat Buyers

A WhatsApp-based loyalty program is a customer engagement strategy that uses WhatsApp to connect with customers, track their purchasing behavior, and reward them for their loyalty

Crisis communication with WhatsApp: Rapid response in emergencies

This article explores how organizations can use WhatsApp for emergency messaging to ensure fast and efficient responses when it matters most

Create end-to-end journeys with WhatsApp and external tools

This article explores how to connect WhatsApp with external tools to create full-cycle automation, optimize the cross-platform user experience, and avoid the pitfalls of repetitive messaging that can trigger spam filters

Manage permissions and roles for WhatsApp API access

This article explores the intricacies of permissions and roles in WhatsApp API access, and provides actionable insights for organizations to implement robust access control systems

Compare CRM Platforms for Native WhatsApp Integration

This article provides a comprehensive comparison of CRM platforms with native WhatsApp integration, focusing on their features, ease of setup, scalability, and suitability for businesses of different sizes

How to sync WhatsApp chats with CRM notes and tasks

Integrating WhatsApp chats with customer relationship management (CRM) systems is a game-changer, allowing companies to centralize customer interactions, automate workflows, and improve efficiency

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