What is C2WA, and what are the main capabilities of this solution for business

Today, businesses are actively developing on the Internet. At the same time, companies' key factor for success is attracting a target audience. For these purposes, various tools and special features are used.

WhatsApp has a unique set of special functions and offers vast opportunities for communication with online customers and consumers. Companies actively use WhatsApp Business, try to integrate all the main capabilities, and successfully apply the most useful tools. C2WA occupies an important place among them.

Today, you will learn what it is, for what purposes it is used, and what the main advantages of this tool are.

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What is C2WA?

The first and most important question is the concept of C2WA. It can be simply deciphered as "Click to WhatsApp." The main task of this solution is the lead generation process, and the popular Messenger has excellent capabilities for quickly and efficiently performing such functions.

Lead generation with the help of the WhatsApp platform is a unique process in which a WhatsApp Business particular account is used to easily generate necessary leads. It is a potential client who shows interest in the company's services or some products offered. The Business WhatsApp solution or WhatsApp special API apps can be used for such purposes.

Today, Messenger can be considered a relatively new tool for attracting customers. However, this method has many advantages and opportunities. Therefore, many companies are actively trying to implement this solution for comfortable communications and successful marketing.

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Main features of C2WA

Thanks to the function Click on WhatsApp ad tool, or simply C2WA, you can reach a wide audience and find potential clients. This method also provides an excellent opportunity to save on marketing tasks.

With the C2WA, clients and many potential buyers will quickly and in a convenient format receive all the necessary information:

• available services and goods;
• viewing collections and catalogs;
• details of a commercial offer;
• purchase;
• transactions;
• requests for goods and services;
• information about a company or store;
• booking;
• appointments, etc.

Therefore, C2WA is rightly called an extraordinarily effective and valuable tool in the hands of modern companies interested in success and attracting new customers.

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Benefits of using the WhatsApp solution

WhatsApp for today has many objective advantages as a lead generation means. It is one of the really convenient, simple, and effective channels that allows you to quickly exchange messages. Therefore, companies are implementing such a tool to reach the target audience and quickly build necessary communications. This Messenger opens access to an impressive base, especially in popular Messenger regions.

Messengers have more opportunities to generate leads successfully than email or web chats. With the help of WhatsApp, you can solve many problems and difficulties that commercial companies regularly face. For example, when sending emails, letters often end up in Spam, are rarely opened by users, and are perceived as annoying advertising. Web chats are characterized by the fact that many clients here remain anonymous, and for reliable communication, the customer and the online company representative must be online simultaneously.

As for WhatsApp solution, with the help of this platform, a company can quickly get all the specific information:

• names;
• phone numbers;
• age;
• gender;
• social status, etc.

Also, the company can organize communication at a time convenient for all parties. As a result, the client base moves much faster through the funnel, and the overall communication rate increases significantly.

Another very important point is that WhatsApp is part of Meta. This means a company can link its accounts to Facebook page and Instagram through Messenger. As a result, it is really possible to direct even more traffic using social networks.

Lead generation process can be carried out through the Business app created for small web businesses. If it is a medium-sized company, then you can use all the capabilities of the WhatsApp API solution. To send different messages, you only need to follow WhatsApp's primary conditions and policies for companies. WhatsApp API has more rules and requirements since the platform strives to protect user's confidential data and prohibits sending spam messages.

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Lead Generation with C2WA

Today, there are several ways to create leads using WhatsApp's functionality. Users of this online platform can use it for free and activate some paid tools. These include click-on ads (C2WA), links to chat, QR codes, and a web chat widget.

Obviously, C2WA has many advantages over alternative generation methods. After all, this media platform uses effective marketing tools. It is essential to understand that about 50% of the population now uses WhatsApp as a messenger. Therefore, businesses have excellent prospects for attracting the target audience and achieving the desired results.

If you have special accounts on Facebook and Instagram services, you can quickly connect them with a business account in WhatsApp solution and create unique ads with clicks. This will allow customers to go to pages on social networks quickly. Thus, the potential for attracting the target audience increases significantly.

Also, thanks to C2WA, you can advertise a catalog, some specific images on Facebook pages, on Instagram, and so on. Everything directly depends on what target market you have chosen and what budget you have available for marketing purposes. Through advertising, users will be redirected directly to you on WhatsApp. Here, you can start a reliable conversation about the offered products or services the buyer is interested in.

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C2WA vs. Online Advertising

Online advertising is considered a relatively effective and valuable solution for attracting new and potential customers. But how much does this method surpass C2WA, and does online advertising have similar capabilities? To find out, you should compare the two.

If we talk about online advertising, then there are several important features hidden here:

• dependence on a correctly and truthfully filled out form;
• the likelihood of customers providing someone else's or inactive email and phone number;
• dependence on cookies;
• dependence on pixels for retargeting;
• limited presentation to potential customers from the advertising stage directly to conversion.

As for C2WA advertising, it is important to focus on the following points:

• 100% collection of all necessary contact information already during the first communication;
• contextual and simple retargeting using an application;
• full life cycle;
• capture of customer preferences;
• taking into account the behavioral factors of buyers.

As you can see, C2WA has an objective advantage over more traditional but less effective practice online advertising.

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How to achieve results

It is important for company representatives to understand that to achieve the desired business results, they must carefully and thoroughly consider and integrate the experience into the flow.

• Entry point. This is the first point that allows your target audience to click directly to WhatsApp and start interacting;
• Experience in the flow. WhatsApp has excellent features and capabilities to help potential customers get what they want from your business;
• Result. As a result, you get new leads, stimulate additional sales, expand your customer base, increase subscriptions, and generally influence your brand's development.

Entry points and experience in the flow must necessarily work together. This leads to customers being more active in exchanging messages, which leads to the main thing—a positive business result.

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