Grow your revenues by 4X during this Hot Sale using WhatsApp

WhatsApp is one of the most popular means of communication around the world. This is no exception for the residents of Mexico. More than 69% of the population interacts with companies through this messenger because it is convenient for them (to communicate in a familiar environment). Many companies take advantage of such a demand for such a communication tool to attract more potential buyers.

‍

‍

WhatsApp Potential to Boost Your Sales Strategy

Your company has every chance to turn communication into conversion because WhatsApp is the perfect platform for Hot Sale. If you follow a certain strategy, you will be able to create more trusting relationships with customers, which can lead to a significant increase in sales. By setting up this tool correctly, you will get:

‍

• Use all the capabilities of the WhatsApp Business API to ensure seamless integration with CRM systems.
• Set up personalized messages to contact the client, guessing his preferences. This will help increase conversion by 40%.
• Analyze user behavior, conversations, number of clicks, and so on.
• Save conversations to quickly open it and give a specific user a more accurate answer.
• Observe how users react to a particular offer. Give them the most profitable option to lead them from the offer to place an order.

The possibilities of your company in WhatsApp are practically unlimited, your offer will definitely be noticed if you present it correctly. Add photos, videos or documents to make the content more meaningful. Remember the 60-65 character rule, this is the number of characters the user sees first. Stick to this number of characters to convey the essence of your offer and interest customers.

‍

‍

Create smoother and seamless communication

WhatsApp offers the message type “List Messages” with the addition of buttons that are accessible through session messages. Send customers a menu with 10 options that will be separated by headings and a section. For example, if you need to demonstrate product categories or the latest news.

‍

The main characteristics of the message list:

‍

• Users may select one category from the list and explore the content. But they have the ability to return to the list and open another category.
• Using headers and footers.
• Messages in the list are not used as notifications. You can send them only within 24 hours after the last one is sent to the user. If you send a message earlier, you will receive an error notification.
• The message list is generated based on the context of the conversation with the client.
• There is no possibility of using multimedia files here.

To make it as easy as possible for users to make a choice and communicate with the company's chat-bot faster, introduce Reply buttons. Customers will choose your brand if they have a special button to quickly ask a question of interest and get an answer to it as quickly as possible. The convenience is that the reply button does not require a pre-approved template.

‍

List messages - Use cases

Such messages are a consistent and fairly simple format than the usual text lists. It is more convenient for users because they can quickly choose what they want from your company. Let's look at an example of what list messages can be inserted into a specific market direction

‍

• Financial services. Making an appointment with a consultant, transferring funds, unblocking an account, changing personal data, or opening an account.
• Telecommunications. Paying bills, opening a personal account, replenishing an account, switching tariffs, or calling a technician.
• Travel. Booking a trip, receiving a boarding pass, buying tickets, changing a travel plan.
• E-commerce. Checking the status of an order, choosing a delivery address, checking the status of an order, scheduling a delivery, paying for an order.

Taking any area of ​​activity, it will be more convenient for the user to perform certain actions, which will make your company more in demand for his needs.

‍

Examples of corporations that have used the functions of WhatsApp Business App

If you are still thinking about whether to implement your business in the WhatsApp Business App system, then find out how other companies did it. Even with good profits and turnover, they decided to take such a step in order to significantly increase their sales by expanding the user audience. And here are some of them.

‍

H&M made a shift towards digital technologies and was not mistaken in its decision. WhatsApp integration led to a rapid growth in sales, so the brand's management decided to close more than 250 physical stores. This decision was quite profitable since these stores required a lot of expenses associated with paying for the rent of the premises. The company understood that the competition would be huge, but it coped with this by increasing its sales almost 4 times.

The world-famous sports brand Nike was integrated into WhatsApp to provide customers with prompt customer support. And it yielded results by building more trusting relationships with consumers through quick response and personalized assistance. Then the corporation added other features and expanded its sales to Asian countries where every second user prefers to buy goods with perfect sales via smartphone.

‍

‍

There are still more than several tens of thousands of medium and small companies that implement their products on the WhatsApp platform. The advantages of such a strategy are obvious, especially if they plan to develop and supply goods to buyers not only locally but also in the international market.

‍