Do more with conversations with Ads that Click to WhatsApp

When Meta acquired WhatsApp in 2014, it was constantly adding cool new features for companies to interact with customers. It is safe to say that WhatsApp revolutionized how effectively a brand can communicate with its user base. At first, it was just an app where a company could contact a customer or vice versa. 

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However, everything changed dramatically in 2023 when companies began adding a WhatsApp button to their contact section pages. This direct referral of customers led to more responses and increased sales.

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Description of the Click to WhatsApp Ads

In short, this is a specific type of advertising that was developed to directly connect a brand with customers via WhatsApp Messenger. The principle of operation is very simple: the user sees a button with an advertisement on the company's website and clicks on it. 

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After that, he will be automatically redirected to the WhatsApp chat, where he can communicate with a company representative and find out all the information he is interested in. Such a quick and personal conversation simplifies the interaction of brands with the user audience, which leads to an improvement in the quality of customer service.

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This is not just advertising where you will be redirected to landing pages or filling out a form; this is an instant conversation directly with the brand. The advantage is that it provides the company with a high level of customer engagement. Another advantage for the company is the ability to communicate with a real potential client without the risk of receiving incorrect data about him. 

The third advantage for the brand is receiving real information about the client: his phone number or other data (with his consent). A database with customer numbers will help the company use this for future retargeting and advertising strategies.

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How WhatsApp advertising can help your business:

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• Direct communication between the company and the client. The user can contact your brand in just one click, and you, in turn, will have a more meaningful conversation.
• More efficient resolution of customer issues. Simplified user contact with your company on certain issues and receiving a quick response will lead to an increase in the conversion rate.
• Increased engagement due to communication in a system they trust. WhatsApp has a huge user audience, and people will be more pleased to contact your business here.
• WhatsApp as a cost-effective tool. This instrument is very beneficial for small and medium businesses, especially if they want to reach a large target audience and with small financial investments.
• The ability to analyze each conversation. You will have analytics functions that will help you track various metrics (number of clicks, engagement, conversion, etc.).
• The ability to reach more potential customers. Given the scale of WhatsApp, you will be able to bring your business not only to the local but also to the international market.

You can also integrate with other e-commerce platforms to automate various tasks: accept payments, display products, track order statuses, etc. With Click-to-WhatsApp Ads, you can more productively resolve any issues with customers, increasing their satisfaction and loyalty.

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Business solution WhatsApp for communication and business

You have heard of WhatsApp and WhatsApp Business, but there is also WhatsApp Business App and WhatsApp Business Platform. In order not to go crazy, let's consider the difference. WhatsApp is a messenger for communication; WhatsApp Business is an application for small and medium businesses. 

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WhatsApp Business Platform is a convenient working environment where you can create a profile of an employee or the company itself with its phone number, email, or, for example, a link to a website, address, or even a photo. The advantage of this business application is that it has many functions for convenient communication with the client and control of the sales process.

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How to use WhatsApp advertising for business?

WhatsApp advertising is not just a link from your company's website page and advertising your product or service. It is a full-fledged marketplace for your brand that offers customers more features and opportunities to not only make them buy but also to be able to make them come back to you again. You can send them the following types of messages to interest them:

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• Product presentation.
• Customer support.
• Discounts or promotions.
• Invitation to a certain event.
• Reservation.
• New products.
• Special offers.
• Reviews or surveys.
• Exchange of useful content.
• Cross-selling.
• Mailing list subscriptions.

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Just imagine how convenient it is for your company to create such narrowly targeted messages to attract customers. You do not need to create a site where users can find all this information, thinking about the ease of navigation. Every second modern person looks at his smartphone almost every 20 minutes, so there is a very high probability that he will read a new message in WhatsApp from your brand and respond to it.

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Business accounts that violate WhatsApp policy

Be careful when opening your company in WhatsApp Business because there are certain rules. There are certain topics that cannot be promoted on this platform. Read the rules of the system before registering your business.

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Enforcement Actions: 

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• Some accounts may be disabled or receive a limited status. It depends on the type of violation and the severity of the problem. To learn more about the rules and restrictions, you need to open the section on the main page, it is called Business Support Home. There you will find all the necessary information on what to do and how to send a request for consideration of a specific problem related to the WhatsApp Business policy. 

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• If your account is limited or disabled, this does not mean that you have lost it completely; any user can appeal specific problems. If the issue is resolved and the administration is ready to consider your problem and fix it, then your account will return to its original status.

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Useful tips for using Click-to-WhatsApp Ads

We have already learned how such advertising helps your business and why small and medium-sized companies should interact with customers via WhatsApp. We also described the moments that are prohibited from advertising on this platform. But experienced experts shared useful tips on how Click-to-WhatsApp Ads can help your business become more successful and in demand.

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1. Set up a catalog where your products will be displayed in the business profile. When the client contacts your WhatsApp profile, he will get access to the catalog.

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2. You can receive pre-orders if you provide a new collection or a limited edition product. Include a description of the new product with its main features to interest potential buyers.

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3. Pay attention to the abandoned cart. Do not send the visitor to the page from which he began his journey through your site. The best strategy is to determine which product he abandoned, tell him about its benefits, and lead him to the decision to purchase it.

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Conclusion

Click-to-WhatsApp Ads is the best solution to start large-scale communication with customers and achieve your business goals more successfully. Try all the features and tools of this platform to get closer to your potential audience and create more friendly relations. Apply these influencers to help buyers go all the way from finding a product to making a deal.

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